Post by MI on Nov 8, 2023 19:41:58 GMT -11
Intentional phrases are key phrases that are related to the problem or need of the user. We associate such phrases with stages of the shopping journey. Depending on whether the user is just defining his problem, looking for possible solutions, has already defined needs, wants to buy a specific product, he will enter different phrases and will also have different expectations regarding the search results. Visibility in Google and intentional phrases Website positioning – types of intentional phrases Types of intentional phrases There are several types of intentional phrases.
Most sources mention three or four groups. We will use a division taking into account four types of intentional key phrases. Educational, informational phrases The first type of intentional phrases are informational phrases, also called educational phrases. These photo retouching are phrases entered by users who are looking for an explanation of a given term or want to obtain information on a specific topic. These are people who are at the stage of defining their needs and problems. Examples of information phrases would be: What is glazed stoneware? How many calories does fudge have.
How is root canal treatment performed? In the case of information phrases, blog articles and guides work best. A well-developed text, consistent with the user's intention, optimized for key phrases, gives you a chance to rank zero in organic search results. Users are very happy to use such snippets. Navigation phrases Navigation phrases are used by users whose intention is to find specific information on a given company's website. Such a user knows what and where he is looking for. Using navigation phrases, he can find a specific subpage on a specific website - he does not have to visit the home page and browse the menu.
Most sources mention three or four groups. We will use a division taking into account four types of intentional key phrases. Educational, informational phrases The first type of intentional phrases are informational phrases, also called educational phrases. These photo retouching are phrases entered by users who are looking for an explanation of a given term or want to obtain information on a specific topic. These are people who are at the stage of defining their needs and problems. Examples of information phrases would be: What is glazed stoneware? How many calories does fudge have.
How is root canal treatment performed? In the case of information phrases, blog articles and guides work best. A well-developed text, consistent with the user's intention, optimized for key phrases, gives you a chance to rank zero in organic search results. Users are very happy to use such snippets. Navigation phrases Navigation phrases are used by users whose intention is to find specific information on a given company's website. Such a user knows what and where he is looking for. Using navigation phrases, he can find a specific subpage on a specific website - he does not have to visit the home page and browse the menu.